We think it is exciting to figure out how Etsy shops benchmark against eachother. Top Etsy Shops is based on the shop's monthly rank.
Any shop with a rank under 100,000 should feel extremely proud! They are one of the top 5% Etsy shops. Selling 10-20 products a month is what it takes to get there.
We calculate how many products the shop has sold in a month, and during their lifetime on Etsy. Monthly rank is based on monthly sales, lifetime rank is based on lifetime sales.
A rank of 100 means the shop sold more items than 1.9 million less 100 shops.
According to Marketplace Pulse there are 1.9 million active shops on Etsy (at least one product sold in a year).