We think it is exciting to figure out how Etsy shops benchmark against eachother. Top Etsy Shops is based on the shop's monthly rank.
Any shop with a rank under 100,000 should feel extremely proud! They are one of the top 5% Etsy shops. Selling 10-20 products a month is what it takes to get there.
We calculate how many products the shop has sold in a month, and during their lifetime on Etsy. Monthly rank is based on monthly sales, lifetime rank is based on lifetime sales.
A rank of 100 means the shop sold more items than 1.9 million less 100 shops.
There are 1.9 million active shops on Etsy (at least one product sold in a year). Check out most recent Etsy Active Shops metric.